Technology use in every sector is increasingly generating huge amounts of information that can yield valuable insights. Such data needs to be supplemented with its analysis for obtaining decision-making insights. Data analytics helps businesses, governments and industries make sense of the vast volumes of information for further growth and development. Investing in analytics is the difference between successful and failing organizations in the present and the years to come. Data analytics refers to all the processes and tools required to process a set of data and interpret important insights from them. Analytics tools can be either qualitative such as quality of life surveys in the medical field, voter behavior, and choices in political processes, or quantitative such as statistical tools or software. Data analytics assists extract, and bifurcating useful data from unnecessary information and analyze them to come up with patterns and numerical data that can help in making a profitable change while helping predict customer, voter, or system trends and behaviors. This increases productivity through evidence-backed decisions.